The success of Wawa rests solely on the illumination of this sign. To Quad residents stumbling through West Philly at 4 a.m., the pulsating red light reads less “Wawa” and more “Welcome home.” Like the happy lamp of our weekend nights, these four letters give us that warm feeling when we are on the verge of public hunger–hysteria.
2. The School of Design
Face it. The School of Design sign is cooler than you. All day (and night) overworked architecture grads stand around it smoking, drinking wine and not sleeping. Zero fux given by this sans–serif minimalist.
That awkward moment when Robert Indiana misspelled SEX for his 1998 installation.
Scrawled on the side of Williams since time immemorial, behold the miracle chalk that never disappears. Modern art can be any object that has no functional use to society. An ad for Funk that doesn’t tell you what to actually turn up to? Art.