The clever trailer for Nicole Holofcener’s new movie "Enough Said" – about a middle-aged divorcée who begins dating a man she secretly discovers to be the disliked ex-husband ofher whiny new friend – turns an otherwise simple plot into a witty, wonderful observance ofthe natural awkwardness of relationships, romantic or otherwise.
What We Love: The trailer reveals the film’s fundamental hook without eliminating interest over the outcome; Eva (Julia Louis-Dreyfus) meets her new friend Marianne (Catherine Keener) just seconds before she meets Albert (James Gandolfini - in one of his last roles), and the subsequent montage builds each relationship (a friendship between Eva and Marianne based on complaining about men, and an unlikely romance between Eva and Albert) in a neat trajectory full of cute, pithy moments. Therefore, when the main plot twist rears up halfway through (to the brassy swells of the waggish Dean Martin classic “Ain’t That a Kick in the Head,” by the way), and it is revealed that Albert is the man Marianne has been complaining to Eva the whole time, the effect is surprising and humorous – easily stirring up curiosity regarding the resolution of what has suddenly become a comedy of errors. The ending of the trailer is also open-ended: nothing is spoiled, and anything goes. Also, Toni Collette's natural Australian accent, seemingly rarely heard nowadays, is awesome.
What We Don’t: Though the trailer’s use of the narrative hook as a midpoint between different stages of the characters’ understandings of their relationships is an excellent means to illuminate their development, this same thoroughness, and perfect representation of an evolution from the unknown to the all-too-familiar, or from simplicity to chaos, makes the trailer feel like a miniature version of the actual movie. The audience is handed too much of the film’s gist, and this removes any thematic mystique.
http://www.youtube.com/watch?v=nEEJaIjF_Lo